Posts Tagged ‘strong supporters’
Unique Selling PropositionDec 09 2013
- Bob Cannon
- 1,036 Comments
Articulating your Unique Selling Proposition is the biggest problem facing all marketers. It doesn’t matter whether your product or service is brand new or something that has been around for a while, this is the missing critical piece to success. If your product or service is the same or similar to what is already in the market, why would you expect anyone to buy your offering.
First, it must be different (unique). If it is the same, there is no reason to spend the time, money and effort to market it. A different color, package or size probably isn’t going to be enough of a change to make your idea unique. The difference or uniqueness needs to be obvious.