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Marketing New Product helps inventors address the question of how to market a new product by presenting marketing that works, marketing that doesn’t and why from an inventor, evaluator and marketer of new product ideas. Our goal is for you to avoid the pitfalls while optimizing time, energy and money on the road to commercial success.

Posts Tagged ‘strong opposition’

Unique Selling Proposition

Dec 09 2013

Unique Selling Proposition in Canton, OHArticulating your Unique Selling Proposition is the biggest problem facing all marketers. It doesn’t matter whether your product or service is brand new or something that has been around for a while, this is the missing critical piece to success. If your product or service is the same or similar to what is already in the market, why would you expect anyone to buy your offering.

First, it must be different (unique). If it is the same, there is no reason to spend the time, money and effort to market it. A different color, package or size probably isn’t going to be enough of a change to make your idea unique. The difference or uniqueness needs to be obvious.

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head-and-sholders  Robert Cannon

   With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
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