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Marketing New Product helps inventors address the question of how to market a new product by presenting marketing that works, marketing that doesn’t and why from an inventor, evaluator and marketer of new product ideas. Our goal is for you to avoid the pitfalls while optimizing time, energy and money on the road to commercial success.

Posts Tagged ‘patent strategy’

Patent Strategy

Mar 28 2013

Patent Strategy


Patent Strategy must be based on the understanding that a patent is an expensive, time consuming undertaking that allows the patent holder to defend the patent in court. Consequently, there should be a business assessment of where best to spend time, money and effort in product development. Wendell Leimbach of MLE Consulting uses a matrix for strategically evaluating new product ideas, which I have modified slightly.

This product matrix divides ideas into four quadrants based on ease of entry into the market on one axis and uniqueness of the idea on the other. Ideas below the line should be discarded unless there is some way to move them above the line. Ideas above the line should be evaluated for intellectual property protection.

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head-and-sholders  Robert Cannon

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