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Marketing New Product helps inventors address the question of how to market a new product by presenting marketing that works, marketing that doesn’t and why from an inventor, evaluator and marketer of new product ideas. Our goal is for you to avoid the pitfalls while optimizing time, energy and money on the road to commercial success.

Posts Tagged ‘new product ideas’

New Product Ideas

Jul 15 2013

new product ideas in Cleveland, OHFrequently in dealing with inventors, I find that they have multiple new product ideas. They think all of these new products are wonderful. They have a difficult time focusing on just one new product idea to market. Focus is critical. It is like shooting a gun at a target. If you don’t focus on the bullseye, it is unlikely that you will hit your target or successfully market your new product.

Deciding on a single product and doing everything that is required to be successful will require all of your time, money and effort. It is highly unlikely that an individual inventor will have enough of these three resources to pursue more than one product idea at a time.

Second, by focusing and getting one new product off the ground as quickly as possible will provide the resources necessary to to develop another one of your new product ideas. Rather than limit your resources per idea and slow your progress, it makes sense to focus on one at a time and build the resources that will allow you to pursue your other ideas.

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