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Marketing New Product helps inventors address the question of how to market a new product by presenting marketing that works, marketing that doesn’t and why from an inventor, evaluator and marketer of new product ideas. Our goal is for you to avoid the pitfalls while optimizing time, energy and money on the road to commercial success.

Posts Tagged ‘Mass Mailing’

Mass Mailing

Apr 16 2013

Mass Mailing


Mass Mailings are an area where inventors waste resources in search of a silver bullet to bring them instant commercial success. There are  a number of firms that solicit new product ideas and for a fee create a flyer which they mail to manufacturers in hopes of prompting the sale of the idea. Sometimes they are sent individually and sometimes included with a number of other new product ideas.

The first problem with this approach is that it is a one size fits all approach to a solution. Businesses don’t want one size fits all solutions. They want solutions customized to their business, their needs, their special situation.

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head-and-sholders  Robert Cannon

   With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
   products and services for small to mid-size manufacturers. Contact Bob today for more information 
   on the Cannon Advantage services and solutions.