Posts Tagged ‘Mass Mailing’
Mass MailingApr 16 2013
- Bob Cannon
- 0 Comments
Mass Mailings are an area where inventors waste resources in search of a silver bullet to bring them instant commercial success. There are a number of firms that solicit new product ideas and for a fee create a flyer which they mail to manufacturers in hopes of prompting the sale of the idea. Sometimes they are sent individually and sometimes included with a number of other new product ideas.
The first problem with this approach is that it is a one size fits all approach to a solution. Businesses don’t want one size fits all solutions. They want solutions customized to their business, their needs, their special situation.