Posts Tagged ‘Marketing’
Marketing is Not ComplicatedMay 29 2013
- Bob Cannon
- 1,066 Comments
Marketing discussions are complicated by strategies, tactics, and jargon, but Marketing is Not Complicated. As students and practitioners of marketing, it is very easy to get drawn into the complexities of the marketing mix, the 4Ps, the product life cycle or some other aspect of marketing. Discussions like this cause the uninitiated to think that marketing is complicated. It is not.
Successful marketers know that marketing is all about the development and refinement of a product and it’s presentation to consumers with a need for what that product can do for them.