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Marketing New Product helps inventors address the question of how to market a new product by presenting marketing that works, marketing that doesn’t and why from an inventor, evaluator and marketer of new product ideas. Our goal is for you to avoid the pitfalls while optimizing time, energy and money on the road to commercial success.

Posts Tagged ‘marketing new product’

How to Market a New Product

Sep 03 2013

How to Market a New Product in Meadville, PAHow to market a new product” is a common search phrase on search engines. While it is a common search, it is the wrong search. It will not answer the question that is really at the heart of the matter. The real question should be, “how can I maximize my return on my idea given what I am willing to do to make my idea a commercial success”.

The truth is that there are millions of ideas and they grow in value as they approach commercial success. An idea that never gets exposed and promoted it has a very small chance of success. Marketing a new product takes: time, money, effort and knowledge. The person who asks How to market a new product doesn’t possess time, money, effort and knowledge then they are going to have to hire the talent to fill in their shortcomings or find alternative ways (See Three Options for Inventors) to market like selling the idea or licensing the idea to an organization with all the prerequisites to successfully market the new product.

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On Demand Products

Jul 09 2013

on demand manufacturing in Erie, PATechnology and Financial necessity are converging and are about to give us on demand and custom manufacturing of products. This will make possible entrepreneurship in ways never before possible.

Over the last several decades, we have witnessed the growth of Just-in-time manufacturing. This has really amounted to cost shifting the responsibility for inventory. Instead of manufacturers having supplies of what they needed for production, they made inventory the responsibility of their suppliers and got what they needed just as they needed it on the manufacturing line. For the most part, it did not change the way the products were manufactured in batches. Manufacturers have struggled to reduce setup costs and make smaller and smaller batches to reduce their costs, but it was still and is still a batch process.

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Use Perspectives to Optimize Innovation

Feb 20 2013

PerceptionPerspectives Optimize Innovation when marketing a new product, yet all too frequently, I encounter inventors with the next greatest innovation who are not having the success they hoped for in marketing their new product. They know what the product costs to produce. They know what they want to sell it for. They know how they want to go to market and how they are going to promote the product. They have a perspective based on what it took to get the product developed, but they haven’t tried to look at the product from the potential customers perspective. It is sad to say, but I have seen many examples where these folks have anywhere from tens of thousands to hundreds of thousands of product on the shelf but still haven’t looked at their innovation from the perspective of the potential customer.

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head-and-sholders  Robert Cannon

   With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
   products and services for small to mid-size manufacturers. Contact Bob today for more information 
   on the Cannon Advantage services and solutions.