Posts Tagged ‘market test’
Market Test Your IdeaJan 27 2014
- Bob Cannon
- 1,076 Comments
It seems ludicrous to have to say it, but inventors and marketers should market test their ideas. When you don’t market test your idea, you may end up with one of the Worst Inventions of 2009.
Actually, that may be the least of your problems. To get to the point where these inventions even became visible to the market means that a great deal of time, money and effort was spent in designing, engineering, producing and marketing these product ideas. In all likelihood there was also money spent on inventory. Embarrassment is one thing, but wasting resources that might be used to introduce a successful new product is quite another. Just think of how many other ideas might have made it to testing if only the resources hadn’t been wasted on a product that was not market tested.
From my experience, this is not an isolated problem.