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Marketing New Product helps inventors address the question of how to market a new product by presenting marketing that works, marketing that doesn’t and why from an inventor, evaluator and marketer of new product ideas. Our goal is for you to avoid the pitfalls while optimizing time, energy and money on the road to commercial success.

Posts Tagged ‘market test’

Market Test Your Idea

Jan 27 2014

Market TestIt seems ludicrous to have to say it, but inventors and marketers should market test their ideas. When you don’t market test your idea, you may end up with one of the Worst Inventions of 2009.

Actually, that may be the least of your problems. To get to the point where these inventions even became visible to the market means that a great deal of time, money and effort was spent in designing, engineering, producing and marketing these product ideas. In all likelihood there was also money spent on inventory. Embarrassment is one thing, but wasting resources that might be used to introduce a successful new product is quite another. Just think of how many other ideas might have made it to testing if only the resources hadn’t been wasted on a product that was not market tested.

From my experience, this is not an isolated problem.

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head-and-sholders  Robert Cannon

   With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
   products and services for small to mid-size manufacturers. Contact Bob today for more information 
   on the Cannon Advantage services and solutions.