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Marketing New Product helps inventors address the question of how to market a new product by presenting marketing that works, marketing that doesn’t and why from an inventor, evaluator and marketer of new product ideas. Our goal is for you to avoid the pitfalls while optimizing time, energy and money on the road to commercial success.

Posts Tagged ‘inventor’

Use Perspectives to Optimize Innovation

Feb 20 2013

PerceptionPerspectives Optimize Innovation when marketing a new product, yet all too frequently, I encounter inventors with the next greatest innovation who are not having the success they hoped for in marketing their new product. They know what the product costs to produce. They know what they want to sell it for. They know how they want to go to market and how they are going to promote the product. They have a perspective based on what it took to get the product developed, but they haven’t tried to look at the product from the potential customers perspective. It is sad to say, but I have seen many examples where these folks have anywhere from tens of thousands to hundreds of thousands of product on the shelf but still haven’t looked at their innovation from the perspective of the potential customer.

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head-and-sholders  Robert Cannon

   With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
   products and services for small to mid-size manufacturers. Contact Bob today for more information 
   on the Cannon Advantage services and solutions.