Posts Tagged ‘innovation’
Use Perspectives to Optimize InnovationFeb 20 2013
- Bob Cannon
- 0 Comments
Perspectives Optimize Innovation when marketing a new product, yet all too frequently, I encounter inventors with the next greatest innovation who are not having the success they hoped for in marketing their new product. They know what the product costs to produce. They know what they want to sell it for. They know how they want to go to market and how they are going to promote the product. They have a perspective based on what it took to get the product developed, but they haven’t tried to look at the product from the potential customers perspective. It is sad to say, but I have seen many examples where these folks have anywhere from tens of thousands to hundreds of thousands of product on the shelf but still haven’t looked at their innovation from the perspective of the potential customer.