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Why

Marketing New Product helps inventors address the question of how to market a new product by presenting marketing that works, marketing that doesn’t and why from an inventor, evaluator and marketer of new product ideas. Our goal is for you to avoid the pitfalls while optimizing time, energy and money on the road to commercial success.

Posts Tagged ‘custom products’

On Demand Products

Jul 09 2013

on demand manufacturing in Erie, PATechnology and Financial necessity are converging and are about to give us on demand and custom manufacturing of products. This will make possible entrepreneurship in ways never before possible.

Over the last several decades, we have witnessed the growth of Just-in-time manufacturing. This has really amounted to cost shifting the responsibility for inventory. Instead of manufacturers having supplies of what they needed for production, they made inventory the responsibility of their suppliers and got what they needed just as they needed it on the manufacturing line. For the most part, it did not change the way the products were manufactured in batches. Manufacturers have struggled to reduce setup costs and make smaller and smaller batches to reduce their costs, but it was still and is still a batch process.

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head-and-sholders  Robert Cannon

   With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
   products and services for small to mid-size manufacturers. Contact Bob today for more information 
   on the Cannon Advantage services and solutions.