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Marketing New Product helps inventors address the question of how to market a new product by presenting marketing that works, marketing that doesn’t and why from an inventor, evaluator and marketer of new product ideas. Our goal is for you to avoid the pitfalls while optimizing time, energy and money on the road to commercial success.

Posts Tagged ‘competition’

What is Competition doing now?

Oct 29 2013

What is the Competition doing“What is Competition doing now?” This critical question is frequently misunderstood by many would be inventors. How many times have I heard the response that, “I don’t have any competition, there is nothing else out in the market like my product.”  It entirely misses the point that the prospective customer is doing something currently that would be replaced by your new product idea. Think about it for a moment. The automobile was totally unique, but people used horses to get around before. The ball point pen was totally unique, but it replaced the fountain pen. The cell phone replaced the phone booth. The iPod replaced the transistor radio. Virtually every product you can think of replaced something else that allowed the prospective customer to achieve a similar if not the same end.

If you don’t know what is being done now, how can you explain the features and benefits of your new product or service?

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head-and-sholders  Robert Cannon

   With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
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