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Marketing New Product helps inventors address the question of how to market a new product by presenting marketing that works, marketing that doesn’t and why from an inventor, evaluator and marketer of new product ideas. Our goal is for you to avoid the pitfalls while optimizing time, energy and money on the road to commercial success.

Posts Tagged ‘clear’

Keep it Simple and Fun

Jan 08 2014

When it comes to marketing a new product, there is plenty of complexity in the 4 Ps , but the presentation to the end consumer should be simple, clear and fun.

This video tells an easily understood story. It presents a problem. It shows us the current solution and the problems associated with the present solution. The video then presents a new product solution that solves the original problem as well as overcoming problems with the present solution.

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head-and-sholders  Robert Cannon

   With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
   products and services for small to mid-size manufacturers. Contact Bob today for more information 
   on the Cannon Advantage services and solutions.