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Marketing New Product helps inventors address the question of how to market a new product by presenting marketing that works, marketing that doesn’t and why from an inventor, evaluator and marketer of new product ideas. Our goal is for you to avoid the pitfalls while optimizing time, energy and money on the road to commercial success.

Product Life Cycle

Product Life Cycle in Burton, OHProduct-Life-Cycle theory proposes that every product, brand and company goes through distinct stages that include introduction, growth, maturity and decline. The purpose of studying the product life cycle is to develop strategies and tactics that allow the marketer to maximize profitability of the product, brand or company over the course of the product life cycle.

Every new product marketing effort needs to be built on a strong foundation of the product life cycle and the options available to the marketer. In fact, is a website devoted to various aspects of the product life cycle. It is a great place to learn more that can then be applied to marketing a new product.

While there are strategic approaches that can be applied to the entire life cycle, there are also different strategies and tactics can and should be used in the different stages. There are so many options that it is not practical to try to include them in one post. That is why there is one whole website devoted just to different options.

Without the benefit of the product life cycle it would be very difficult to anticipate and develop workable strategies in a reasonable and responsive way. Having the benefit of the experience of others makes it much easier to evaluate options and how they might best be suited to your situation.

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    head-and-sholders  Robert Cannon

       With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
       products and services for small to mid-size manufacturers. Contact Bob today for more information 
       on the Cannon Advantage services and solutions.