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Marketing New Product helps inventors address the question of how to market a new product by presenting marketing that works, marketing that doesn’t and why from an inventor, evaluator and marketer of new product ideas. Our goal is for you to avoid the pitfalls while optimizing time, energy and money on the road to commercial success.

Patents Trademarks & Copyrights

Bob's PatentPatents, Trademarks, and Copyrights are all legal ways to protect your Intellectual Property or creations of the mind. Patents, trademarks and copyrights have their own rules, rights, benefits and drawbacks.

Patents, generally cover products or processes and give the inventor exclusive rights to make, use, sell and import their invention for a specific period of time. Patents are usually either utility patents, which have more to do with function, or design patents, which have more to do with appearance.

The downsides of getting a patent are:

  1. There is a public disclosure of your invention which may make it easier for someone to modify your idea and make your ability to defend your patent very difficult. It also makes defending design patents even more difficult and costly.
  2. Patents only give you the right to defend your patent in a court of law. You must have the financial wherewithal to defend your patent or the expense of filing is of questionable value.

Trademarks are easily recognized marks added to the name of a product or service. Trademarks identify the product or service from those of others. They include TM for trademark, SM for servicemark and R for registered trademark.

Trademarks, like patents, give you the right to defend your trademark in a court of law.

Copyrights do not protect ideas and information. They only cover the form or manner in which a wide range of creative, intellectual, artistic forms or works are presented.

Our overview of Patents, Trademarks, and Copyrights has been gained from our own patent (shown above), our involvement with the trademarked Channellock Blue Grips and our own copyrighted products. Specific questions and issues should be directed to legal counsel specializing in Patents, Trademarks, and Copyrights.

head-and-sholders  Robert Cannon

   With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
   products and services for small to mid-size manufacturers. Contact Bob today for more information 
   on the Cannon Advantage services and solutions.