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Marketing New Product helps inventors address the question of how to market a new product by presenting marketing that works, marketing that doesn’t and why from an inventor, evaluator and marketer of new product ideas. Our goal is for you to avoid the pitfalls while optimizing time, energy and money on the road to commercial success.

Mass Mailing

Mass Mailing


Mass Mailings are an area where inventors waste resources in search of a silver bullet to bring them instant commercial success. There are  a number of firms that solicit new product ideas and for a fee create a flyer which they mail to manufacturers in hopes of prompting the sale of the idea. Sometimes they are sent individually and sometimes included with a number of other new product ideas.

The first problem with this approach is that it is a one size fits all approach to a solution. Businesses don’t want one size fits all solutions. They want solutions customized to their business, their needs, their special situation.

In today’s world, you really have to do more than present the idea if you want you idea to be accepted. You have to make it easy for the prospective customer to say yes. You have to show the manufacturer of the retailer how to make money and prove that it is possible. You have to show the end user why they should part with their hard earned money for your invention.

In this economy, you have to do the work for your intended customer. The new product idea is only part of the equation of making money from your idea.

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    head-and-sholders  Robert Cannon

       With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
       products and services for small to mid-size manufacturers. Contact Bob today for more information 
       on the Cannon Advantage services and solutions.