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Marketing New Product helps inventors address the question of how to market a new product by presenting marketing that works, marketing that doesn’t and why from an inventor, evaluator and marketer of new product ideas. Our goal is for you to avoid the pitfalls while optimizing time, energy and money on the road to commercial success.

Marketing is Not Complicated

Not ComplicatedMarketing discussions are complicated by strategies, tactics, and jargon, but Marketing is Not Complicated. As students and practitioners of marketing, it is very easy to get drawn into the complexities of the marketing mix, the 4Ps, the product life cycle or some other aspect of marketing. Discussions like this cause the uninitiated to think that marketing is complicated. It is not.

Successful marketers know that marketing is all about the development and refinement of a product and it’s presentation to consumers with a need for what that product can do for them.

Channels of distribution, promotion and merchandising mean nothing if the basic product doesn’t meet the need of the target consumer. Until you make something that some one wants, marketing is not complicated, it is just a bunch of words.

If you have an idea for a new product, your primary and only objective is to work on developing and refining that product. You continue that process until you are convinced and can convince others that potential customers will spend their money on your product. You also have to prove that you can make a profit in the process.

Marketing is Not Complicated, it is simply serving the needs of the customer.

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    head-and-sholders  Robert Cannon

       With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
       products and services for small to mid-size manufacturers. Contact Bob today for more information 
       on the Cannon Advantage services and solutions.