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Marketing New Product helps inventors address the question of how to market a new product by presenting marketing that works, marketing that doesn’t and why from an inventor, evaluator and marketer of new product ideas. Our goal is for you to avoid the pitfalls while optimizing time, energy and money on the road to commercial success.

Keep it Simple and Fun

When it comes to marketing a new product, there is plenty of complexity in the 4 Ps , but the presentation to the end consumer should be simple, clear and fun.

This video tells an easily understood story. It presents a problem. It shows us the current solution and the problems associated with the present solution. The video then presents a new product solution that solves the original problem as well as overcoming problems with the present solution. All this information is presented in a very short, simple, clear and fun video. Presented to the right audience at the right time, this would be very effective.

My friend Kordell Norton wrote, “Throwing Gas on the Fire, Creating Drastic Change in Sales and Marketing“. It is a small book and an easy read. In it he outlines D R A S T I C and the steps to make a new initiative memorable. This educational book presented as a short story does a great job of explaining 7 things you can do to make introduce a new product based on the seven letters of the word “drastic”.

The video is a great example of a simple and fun presentation of a new product. Kordell’s book provides 7 ways to accelerate acceptance of your new idea. You can research both and develop your own introduction on your own, but if you would like some help from a seasoned veteran of new product introductions, then call us at (216) 408-9495.

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    head-and-sholders  Robert Cannon

       With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
       products and services for small to mid-size manufacturers. Contact Bob today for more information 
       on the Cannon Advantage services and solutions.