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Why

Marketing New Product helps inventors address the question of how to market a new product by presenting marketing that works, marketing that doesn’t and why from an inventor, evaluator and marketer of new product ideas. Our goal is for you to avoid the pitfalls while optimizing time, energy and money on the road to commercial success.

Inventor Education

Education in Akron, OHThe first investment for every inventor should be in Inventor Education. All too frequently inventors spend money on the wrong things at the wrong times and then don’t have the funds they need to invest when they need them to move forward. Often the investment most needed is time spent in learning rather than money spent on prototypes, patents, tooling or inventory. Websites like this one are free and provide an incredible amount of free education if you are willing to invest the time to do a little reading.

Another website that I have found to be helpful is http://www.inventorfraud.com . There is a wealth of information on this site and some of it is better than others. One place where I differ with this site is that I don’t believe that anyone can do as good a job of marketing your idea than you can. All you need is education and guidance from someone who knows the process and has actually done it themselves.

One of the best aspects of this site is the list of Inventor Groups. While I cannot tell you that all of the groups provide equal value, I can tell you that I have spoken to several of these groups and found them to a tremendous resource for the new inventor. In these groups you will find everyone from commercially successful inventors the the newbie with an idea and every possibility in between. These groups can be supportive for the new inventor as well as educational. Check the website for a group near you.

Share the knowledge!

    head-and-sholders  Robert Cannon

       With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
       products and services for small to mid-size manufacturers. Contact Bob today for more information 
       on the Cannon Advantage services and solutions.